Clients & Partners
Brand experience designer building systems that move from identity into packaging, retail, campaigns, motion, and platform-scale advertising at TikTok / ByteDance.
Clients & Partners
"I believe a good design
can sell without saying too much."
— Preacher Yang
Led interaction design for TikTok's premium ad product line — turning one-off custom executions into a scalable $165M matrix targeting 2026.
Built standardized template system — 4 types, 18 static styles, 9 motion effects — scaling creator-facing ad infrastructure globally.
New cross-team mechanism bridging Visual Design, PD, PM & localisation — eliminated upstream bottlenecks, cut process cost significantly.
A decade building brand worlds across visual identity, packaging, retail/event graphics, motion, and campaign systems for premium beverage, hospitality, lifestyle, and platform advertising.
"Looking cool is just the basic —
design should help clients win."
— Preacher Yang
I'm Preacher Yang (杨皓迪) — a cross-media designer based in Shanghai, working globally. I build brand systems that move from identity into packaging, retail, campaigns, motion, and platform-scale advertising.
My career started in brand and craft: visual identities for Michelin-starred restaurants, packaging systems for beverage brands, art direction for craft beer launches, and creative video for hospitality and cultural brands.
At TikTok, I brought that brand-experience instinct to product scale — leading interaction design for ad products that moved revenue from zero to $25.6M, building template systems used globally, and redesigning how cross-functional teams collaborate.
Open to new opportunities & collaborations
